Where Have all the Brand Mascots Gone? Spuds, Cap'n Crunch, Mr. Peanut?
Instead of being cool, brand mascots are so yesterday, according to a report from DailyFinance.
Brand mascots were once a staple of advertising campaigns, but a DailyFinance post says those mascots have mostly lost their places in the ad world.
For evidence, the report points to this year's Super Bowl ads. One of the only mascots to make an appearance? M&Ms. And one of the few exceptions to this trend of phasing out mascots are the faces of children's cereal — Frosted Flakes, Cap'n Crunch and Count Chocula, for example.
"It's a bit of a dated form of advertising, unless someone reinvents it," the post quotes branding expert Adam Hanft as saying. Another reason brand mascots are out? Advances in technology.
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